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SXSW Sydney 2023 - Announce Film by Danny Stern, a nominee on Motion Design Awards SXSW Sydney 2023 - Announce Film by Danny Stern, a nominee on Motion Design Awards

SXSW Sydney 2023 - Announce Film

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Danny Stern
Sydney, AU
Video of the day - July 29, 2022
concept: 7.46design: 8.39motion: 8.15sound: 7.26How the score is calculated
final score: 7.92details
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About this video

The iconic South by Southwest festival is headed overseas for the first time ever, with the Sydney being chosen as the inaugural city to host the event outside of North America. To announce this landmark event, we produced an animated film, revealing Sydney as the location. What was initially briefed as a ‘hype reel’ became an energetic motion piece, combining visuals that represent the key pillars of the festival - music, screen, tech, gaming and conferences. With an entirely open brief, and without a festival theme or lineup yet, we chose a mixed media approach, aiming to build hype and excitement for the event through a range of styles, all tied together by a uniform colour palette. Credits: Directed by: Danny Stern, Jonathan Pui Design: Jonathan Pui, Danny Stern, Ben Toupein Animation: Danny Stern, Jonathan Pui Additional Design: Razif Djamaludin, Hayley McCormack, Monica Lasuardi, Anthony Christie Account Director + Producer: Fiona Hetherington Original Music: Cheekbone Produced at Present Company in collaboration with TEG, SXSW and DNSW

About Danny Stern

Still image of SXSW Sydney 2023 - Announce Film by Danny SternStill image of SXSW Sydney 2023 - Announce Film by Danny Stern
Still image of SXSW Sydney 2023 - Announce Film by Danny SternStill image of SXSW Sydney 2023 - Announce Film by Danny Stern
Still image of SXSW Sydney 2023 - Announce Film by Danny SternStill image of SXSW Sydney 2023 - Announce Film by Danny Stern
Still image of SXSW Sydney 2023 - Announce Film by Danny SternStill image of SXSW Sydney 2023 - Announce Film by Danny Stern

Credits

Credits: Directed by: Danny Stern, Jonathan Pui Design: Jonathan Pui, Danny Stern, Ben Toupein Animation: Danny Stern, Jonathan Pui Additional Design: Razif Djamaludin, Hayley McCormack, Monica Lasuardi, Anthony Christie Editing + Sound Design: Danny Stern Account Director + Producer: Fiona Hetherington Group Account Director: Hugh Fletcher Original Music: Cheekbone Produced at Present Company in collaboration with TEG, SXSW and DNSW

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