About this video
The iconic South by Southwest festival is headed overseas for the first time ever, with the Sydney being chosen as the inaugural city to host the event outside of North America. To announce this landmark event, we produced an animated film, revealing Sydney as the location. What was initially briefed as a ‘hype reel’ became an energetic motion piece, combining visuals that represent the key pillars of the festival - music, screen, tech, gaming and conferences. With an entirely open brief, and without a festival theme or lineup yet, we chose a mixed media approach, aiming to build hype and excitement for the event through a range of styles, all tied together by a uniform colour palette. Credits: Directed by: Danny Stern, Jonathan Pui Design: Jonathan Pui, Danny Stern, Ben Toupein Animation: Danny Stern, Jonathan Pui Additional Design: Razif Djamaludin, Hayley McCormack, Monica Lasuardi, Anthony Christie Account Director + Producer: Fiona Hetherington Original Music: Cheekbone Produced at Present Company in collaboration with TEG, SXSW and DNSW
About Danny Stern
Credits
Credits: Directed by: Danny Stern, Jonathan Pui Design: Jonathan Pui, Danny Stern, Ben Toupein Animation: Danny Stern, Jonathan Pui Additional Design: Razif Djamaludin, Hayley McCormack, Monica Lasuardi, Anthony Christie Editing + Sound Design: Danny Stern Account Director + Producer: Fiona Hetherington Group Account Director: Hugh Fletcher Original Music: Cheekbone Produced at Present Company in collaboration with TEG, SXSW and DNSW