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Into the Metaverse - adidas by Woodwork Amsterdam, a nominee on Motion Design Awards Into the Metaverse - adidas by Woodwork Amsterdam, a nominee on Motion Design Awards

Into the Metaverse - adidas

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Woodwork Amsterdam
Amsterdam, NL
Video of the day - May 30, 2023
concept: 7.38design: 7.90motion: 7.98sound: 7.74How the score is calculated
final score: 7.75details
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About this video

Woodwork Amsterdam collaborated with adidas' Studio A to create a film showcasing the "Into the Metaverse" collection, a limited-edition release inspired by the NFT, Indigo Herz. Our approach aimed to highlight the interplay between the physical and digital worlds by showcasing the real world as a simulation with glitches and errors. The film takes viewers on a journey through different landscapes and features the new products. This unique perspective offers an element of surprise to the campaign.

About Woodwork Amsterdam

Still image of Into the Metaverse - adidas by Woodwork AmsterdamStill image of Into the Metaverse - adidas by Woodwork Amsterdam
Still image of Into the Metaverse - adidas by Woodwork AmsterdamStill image of Into the Metaverse - adidas by Woodwork Amsterdam
Still image of Into the Metaverse - adidas by Woodwork AmsterdamStill image of Into the Metaverse - adidas by Woodwork Amsterdam
Still image of Into the Metaverse - adidas by Woodwork AmsterdamStill image of Into the Metaverse - adidas by Woodwork Amsterdam
Still image of Into the Metaverse - adidas by Woodwork AmsterdamStill image of Into the Metaverse - adidas by Woodwork Amsterdam

Credits

Directed and Produced by: Woodwork Amsterdam Executive Creative Director: Marvin Koppejan Creative Director: Menno Fokma 3D Lead: Ernst Noort 3D Artist: Tim van der Wiel Motion Design: Lennard Goede Shoot Lighting: Tara Bisoen Producer: Nina Fabel Producer: Gayle van Bochove Client: Adidas Senior Portfolio Manager: Luke Welch Project Manager: Sophia Feary Project Manager: Juri Schier Creative Director: Richard Askin Creative Lead: Maarten Apeldoorn Producer: Jeoffrey van Overveld Producer: Nadine Kuilboer Case film audio: THNDR

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