About this video
A grandfather has been saving a very special story to tell his granddaughters about old Mr. Beaver and his Yule Log. For this film, agency Sid Lee decided to take client IGA’s traditional holiday short to a new place, a land where stories live as children see them in their heads. Director Kun Chang helped craft a cast of plush children’s toys, favourite companions brought to life by imagination and rendered with lovingly crafted and touch-worn textures by co-director Fabien Fulchiron. This is the second year that Tonic DNA has collaborated on the IGA holiday film, and we wanted to push the 3D animation quality to new levels, as well as create a new visual style for the story world inspired by stop-motion animation.
About Tonic DNA
Credits
CREDITS Client: IGA Agency: Sid Lee Directors: Kun Chang, Fabien Fulchiron Executive Producer: Stefanie Bitton Senior Producer: Frédérique Parenteau Project Manager: Stefen Lamontagne Coordinator: Fanny Desseaux IGA Sobeys Vice President of Marketing: Carl Pichette Marketing Director, IGA, Rachelle Béry, Tradition and Bonichoix: Caroline Duhamel Sid Lee Executive Creative Director: Alex Bernier Creative Director: Alex Bernier, Jonathan Lavoie, David Allard Creative team: Quentin Fachon, Simon Caspar, Kristina Campbell Creative collaboration: Francis Lévesque, David Lambert, Julie Desrochers, Maxime Paiement Executive producer: Carolyne Goyette Producer: Joannie Tellier Production coordinator: Elisa Hernandez Riveiro Consulting service group director: Thalie Poulin Account Director: Priscilla Marullo Advisor: Nadia Gilles Strategy Director: Nicolas Naulevade Strategist: Corinne Blair Tonic DNA Storyboards: David Goldstyn, Ana Eskildsen, Michelle McKelvey-Faucher Editing: Marc-André Bourgoin & Nadim Chartouni Concept Art: Pedro Conti, Lisandre Thériault-Brunet, Character Design: Isabella Ceravolo, Michael Renaud, Environment Design: Cindy Foucault, Phoebe Mao CG supervisor: Fabien Fulchiron 3D Character supervisor: Pedro Conti Character Modeling and grooming: Flooul Animation, Pedro Conti, Gustavo Ramos, Lincoln Horita Character Rigging: KippCase Rigging Studio Environment Modeling: Fabien Fulchiron, Lisandre Thériault-Brunet, Ariane Ouimet Texture & Lighting: Fabien Fulchiron, Lisandre Thériault-Brunet, Ariane Ouimet, Maxime Pelletier Animation Supervisor: Wiley Townsend Layout and Posing: Cindy Foucault 3D Animation: Cindy Foucault, Gabriel Fazzioni, Wiley Townsend 3D Animation- Nebula Studio Project Manager: Ana Fino Animation Coordinator: Miguel Madaíl de Freitas Animators: Ahmed Adel, David Omair, Gabriel Garcia Poignet Matte Painting: Michael Renaud Compositing Lead: Marc-André Bourgoin Compositing: Marta Grasso, Marc-André Bourgoin Motion Design: Alien Ma Alfonso Color grading: Benoît Côté