About this video
Not petty! It turns out there are more than 600 million stray animals worldwide and one of the root causes is rather benevolent – gifting! It’s a sad story, but we had a noble opportunity to contribute to this issue. We stepped in the paws of a little doggo that has been “happily” gifted to a little boy. It’s all happy until it’s not. A seemingly regular holiday season advertisement takes a dark turn towards the harsh reality of shelters. We intentionally conveyed this visual drama through extremely contrasting color schemes between the two sides of the story as well as associative montage. Client: Club 4 Paws Agency: ISD Group Directed: Panic ~ panicstudio.tv instagram.com/panicstudio behance.net/panicstudiotv facebook.com/panicstudiotv dribbble.com/panicstudio
About Panic Studio
Credits
Director: Roberts Kulenko Art director: Gints Gutmanis Executive producers: Helena Zakare-Semjonova, Elina Alaine, Laura Zavodska, Rita Steimane Illustrations: Gosia Janiec Sketched storyboard artist: Arturs Bunts Graphic designer:Matiss Zvaigzne Animation lead: Gints Gutmanis Cel animation lead: Francois Schonken Rough keys & Tiedowns: Francois Schonken, Milena Tipaldo, Kyrylo Novikov, Anastasia Titarenko Clean up & Color: Maxim Kotlyar, Kyrylo Novikov, Anastasia Titarenko, David Stumpf, Francois Schonken, Ke Ren 2D Animation & Compositing: Vladimirs Karsecjans Post-production: Gints Gutmanis, Vladimirs Karsecjans Music composer: Arturs Liepins Sound design: Arturs Liepins Voice over: Robins Pols Sverns