About this video
Behind the scenes - https://vimeo.com/889845779 To coincide with COP28, WWF and NOMINT launched “Up in Smoke”. Continuing the ongoing collaboration with global charity WWF we created a stop motion film that urgently addresses the global climate crisis driven by fossil fuel emissions and features a reinterpretation of Billie Eilish’s and Finneas’s hit song "When the Party's Over." "Up in Smoke" visually articulates the dangers of continued fossil fuel use, combining stop-motion animation with real smoke to tell the story of the devastating effects of fossil fuel emissions on humans and the planet. We employed a unique production process, integrating stop-motion animation with real smoke, and using a full-color 3D printing technique to create over 700 unique sculptures for different poses of the girl. The film, a year-long project, included a full month dedicated to shooting and was shot entirely in-camera. "Up in Smoke" builds upon "Can’t Negotiate the Melting Point of Ice," a stop-motion film created entirely using real, melting ice, and "A Flammable Planet," a film that combined stop-motion and real, live fire. Both films have been lauded for their innovative storytelling and strong environmental messages, earning multiple awards including Cannes Lions, Webbys, Clios, One Show, and D&ADs. Featuring The Social Singing Choir from Margate, the film includes a poignant rendition of the hit song "When the Party's Over," originally performed by Billie Eilish and written by Finneas O'Connell. WWF invites global audiences to experience "Up in Smoke," emphasizing the critical need for action against the climate crisis. The film is a compelling call to action for a sustainable future. At COP28 WWF is calling on countries to commit to phase-out all fossil fuels well before 2050, with developed countries achieving this far sooner. Ambitious targets are also needed to accelerate the transformation of the global energy system to deliver 100% renewable energy, increased energy efficiency and expanded energy access. CLIENT: WWF AGENCY: NOMINT CAMPAIGN: “Up In Smoke” PRODUCTION: NOMINT CREATIVE DIRECTION: Yannis Konstantinidis, Christos Lefakis DIRECTOR: Yannis Konstantinidis EXECUTIVE PRODUCER: Marilena Vatseri MUSIC SUPERVISION: Twelve Decibels MUSIC ARRANGEMENT: Hughie Gavin PERFORMANCE: The Social Singing Choir LABEL: Manners McDade MUSIC/ LYRICS: Finneas O’Connell SOUND DESIGN/ MIX: Rabbeats Music COLOUR GRADING: George Kyriacou (at Black Kite Studios) MARKET: Global
About NOMINT
Credits
CLIENT: WWF AGENCY: NOMINT CAMPAIGN: “Up In Smoke” PRODUCTION: NOMINT CREATIVE DIRECTION: Yannis Konstantinidis, Christos Lefakis DIRECTOR: Yannis Konstantinidis EXECUTIVE PRODUCER: Marilena Vatseri MUSIC SUPERVISION: Twelve Decibels MUSIC ARRANGEMENT: Hughie Gavin PERFORMANCE: The Social Singing Choir LABEL: Manners McDade MUSIC/ LYRICS: Finneas O’Connell SOUND DESIGN/ MIX: Rabbeats Music COLOUR GRADING: George Kyriacou (at Black Kite Studios) MARKET: Global