About this video
5G isn’t just for streaming The Bear while also on a work Zoom. In business, it can mean the difference between life and death. And that was (part of) our task. Worldwide Agency VCCP and T-Mobile for Business trusted Clim Studio and Hornet (our lovely US reps and partners) to create eight bespoke 3D worlds in which we were able to tell amazing stories through the lenses of 5G technology. These 3D worlds came to life in 8x:60'' videos and as static hero images on a new digital hub. Creating 8 minutes of CG realistic character-based animation in 3 months is not an easy challenge, is it? Well, we made it feel easy for VCCP and T-Mobile thanks to a smooth, perfectly organised production plan. A team of more than 50 people, the biggest team Clim orchestrated so far. Creatives, producers, designers and animators worked together to create this beast of a job. A truly opportunity to make the quote "teamwork makes the dream work" true. The Cube: Taking inspiration from their 5G-HQ logotype, the worlds created for this project start and live in the T-Mobile 5G magenta cube, which fades to reveal the world within. This felt like the perfect opportunity to introduce the brand right from the beginning and to tide all the stories up, giving visual continuity and cohesiveness on the digital hub. Simplified reality: Business is Business which is very different than jobs targeted to consumers. The outcomes needed to feel serious, realistic, and relatable. 5G is about organizing big, complex structures and networks such as hospitals, superstores, stadiums... Our worlds should feel art-directed and designed but at the same time realistic enough for enterprises and organizations to feel connected to them. That's why finding the right spot was crucial to giving the project the right approach.
About CLIM STUDIO
Credits
Client: T Mobile for Business Agency : VCCP New York Production : Hornet Co-Production : Clim Studio Director: Clim Executive Producer Clim Studio: Jack Alexandre Executive Producer Hornet: Jo Arghiris Managing Partner: Hana Shimizu Director of Production: Karen Lawler Head of Production: Dez Stavracos Head of Creative Development: Kristin Labriola Producers: Jack Alexandre, Nico Benenati, Sarah Keshishian Production Coordinator: Aidan Erbter Talent Coordinator/Talent Lead: Deanna Rivera Editor: Matthew Sandager Assistant Editor: Cole Bannick DESIGN Storyboard Artist: Tonet Dura Storyboard Artist: Joules Trouve CG Designer: Witold Markiewicz CG Designer: Everthon Estevan CG Designer: Francisco Cortes CG Designer: Daniel Whitaker CG Designer: Emiko Inskeep CG Designer: Sergio Fuego 2D Designer: Riccardo Agostinelli 2D Designer: Ana Freitas ANIMATION CG Lead: Daniel Barros Motion Designer: Erico Santana Modeler: Giovani Kososki Modeler: Léo Rezende Modeler: Jaeyeon Nam Rigging: Henrique Ribeiro Character Animator: Megan Oswalt Character Animator: Stephen Van Wyk Character Animator: Jean-Leny Sole Character Animator: Chris Mayne Character Animator: Darren Chang Character Animator: Fabricio Luiz C4D Artist: Daniel Whitaker C4D Artist: Rafael Carmona C4D Artist: Gastón Duranovich C4D Artist: Eduardo Lunkes C4D Artist: Lamek Felix C4D Artist: Sergio Fuego C4D Artist: Guilherme Vasconcellos C4D Artist: Chris Peregom C4D Artist: Marcos Savignano C4D Artist: Germano Mombach C4D Artist: Renan Santa Terra C4D Artist: Travis Ragsdale C4D Artist: Alexandre Bucksky