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Matriket by Naive, a nominee on Motion Design Awards Matriket by Naive, a nominee on Motion Design Awards

Matriket

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Naive
Stockholm, SE
Video of the day - May 14, 2024
concept: 7.98design: 8.20motion: 8.02sound: 7.75How the score is calculated
final score: 8.04details
Video of the month - May, 2024
concept: 7.98design: 8.20motion: 8.02sound: 7.75How the score is calculated
final score: 8.04details
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About this video

For Lidl brand "Matriket" of locally produced products we built a miniature world that we brought to life with animation. The campaign consists of a longer main film and a lot of unique short stories that takes place in the miniature world together with an extensive stills campaign.

About Naive

Still image of Matriket by NaiveStill image of Matriket by Naive
Still image of Matriket by NaiveStill image of Matriket by Naive
Still image of Matriket by NaiveStill image of Matriket by Naive
Still image of Matriket by NaiveStill image of Matriket by Naive

Credits

Production company: Naive Director: Oskar Gullstrand Producer: Frida Klarker Producer, post production: Fiffi Kjell DoP: Aril Wretblad Gaffer: Rolf Carlbom Lead miniature builders: Niki Lindroth von Bahr, Nicklas Nilsson Post Production Supervisor: Linus Kullman Lead Animator: Janak Thakker Grade: Kajsa Kiuttu, tint post Sound Design: Johan Johnson, ponytail

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