Vector Become Your Player

About this video

Kellogg's and agency Leo Burnett wanted to give sports gamers a chance to become their custom avatar in the real world. To promote the contest, we needed to create and animate customized gaming avatars for real life influencers that match the style of sports games.​​​​​​ We created retro videogame avatars for sports and gaming influencers Hope Agbolosoo, Jahmeek Murray, Adrian Soliman, and Andrew 'Nasher' Telfer. Check out their digital doppelgangers and the process behind below! Unreal Engine is a 3D game engine with features such as real-time rendering. But for this project we used Unreal primarily to achieve that video game look and feel as it is very popular with game developers. Unreal has a feature called Metahuman that lets you scan people and generate a fully rigged character that looks like the scanned person. The scan can be done with a mobile phone and is quite simple to do, which made it easy to create animated characters that resembled our influencers (and people around the office). One unexpected challenge of this project was that the technology worked too well! The first digital versions of the players were too realistic compared to their live action counterparts. We had to craft jankier PS1 versions with more intentional flaws to hit the right style. Motion capture is a very efficient way to create movement and is also favored for sports games, so we decided to use mocap to bring us closer to the source material.

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