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EasyKind by the unicorn, a nominee on Motion Design Awards EasyKind by the unicorn, a nominee on Motion Design Awards

EasyKind

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
the unicorn
Kyiv, UA
Video of the day - July 26, 2024
concept: 7.31design: 7.90motion: 7.74sound: 7.33How the score is calculated
final score: 7.62details
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About this video

Creating high-quality plant-based treatments in Australia is the main focus of Easykind. They tell about themselves with their own name — creating easier access to needed treatment within your journey and being kind to their customers. How we handled the subject? Through a modern, easy-going, and sketchy artistic style, the stories of 6 characters within a compelling narrative showcase their journey with accessibility and simplicity at its core. The minimalistic colour palette, modern & cool-looking characters, friendly tone made it feel Easy.​​​​​​​

About the unicorn

Still image of EasyKind by the unicornStill image of EasyKind by the unicorn
Still image of EasyKind by the unicornStill image of EasyKind by the unicorn
Still image of EasyKind by the unicornStill image of EasyKind by the unicorn
Still image of EasyKind by the unicornStill image of EasyKind by the unicorn
Still image of EasyKind by the unicornStill image of EasyKind by the unicorn

Credits

the unicorn (full cycle production) x defiant digital (script x art direction) Jamie Kritharas + Sofia Rud Yana Shypova Serge Sprenne Anastasia Kushnarenko

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