Vitable Health

About this video

The project was prepared for the offline event first, but also to present the brand and explain customer pain points served by Vitable Health to onboard more customers and motivate them to use the application. The first step of production was creating style frames and characters: to make them "alive," we took inspiration from the client's target audience description and created a few options for some characters. In the video color palette, there is an emphasis on purple, one of the primary Vitable Health colors.

About the unicorn

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