About this video
Quantum, actively shaping Hamburg’s real estate landscape for the past 25 years, approached us to create a video for its anniversary. Tasked with crafting something beyond the conventional, we envisioned a bold and captivating fluid chromatic animation reflecting Quantum’s pioneering spirit. CREATIVE CONCEPT Our creative concept utilized fluid dynamics in 3D animation to represent the passage of time and the evolution of Quantum. This approach was designed to symbolize Quantum's growth, foundational strength, and adaptability in changing times. By molding a fluid mass into various shapes and forms, we reflected Quantum's core buildings and visually narrated the company's journey and achievements. RESULT The final product is a visually stunning spectacle that exceeded Quantum’s expectations. It provides a distinctive visual direction that can now be adapted across various media to showcase the company’s commitment to innovation and excellence in real estate development.
About ROCANI
Credits
Creative Director: Romano Casellini CGI Artist: Nicolas Ellis Brown Motion & Sound Design: Alberto Zampano Co-Creative Director: Érada Svetlana | Érada Agency Associate Creative Director: Ben Yrazo | Érada Agency