About this video
Lay's Salted commercial created for both flat and curved 3d screens, was crafted by Widepix studio in collaboration with the AdPlanes agency. Lay's Salted is the most natural product, consisting only of potatoes, oil, and salt. We aimed to convey this naturalness by showcasing the process of a chip's creation, from the potato plant to the final pack. To add more magic and sensory appeal to this process, we composed music and created a sound design that intricately highlights every process detail.
About Widepix
Credits
Client: PepsiCo BY Agency: AdPlanes Studio: Widepix Art-director: Ilya Kastenka 3D artists: Eugene Lisovski, Ilya Kastenka, Mihail Pankevich, Pavel Evdokimov Music compositors: Ilya Kastenka, Igor Bulash Sound designers: Igor Bulash Producer: Katerina Dyatlova Vondel team creative producer: Vitalina Dubitskaya