About this video
For this project, the N28 agency immersed itself in the mythological universe by revisiting the story of Icarus through an artistic video. The objective was to reinterpret this ancient myth through a resolutely contemporary and futuristic prism. Icarus, an emblematic figure of Greek mythology, embodies both ambition and fall. We have chosen to transcribe this symbolic journey in an abstract aesthetic disconnected from time, where the border between dream and reality becomes blurred. The video is inspired by timeless human dilemmas, transposed into a framework where traditional visual references give way to geometric shapes, floating volumes, and diffused light effects. The textures and movements of the visual elements convey both the beauty and the fragility of human audacity. The choice of a futuristic atmosphere recreates the intensity of Icarus's ascension in a universe outside of any temporal, almost cosmic, reference. At N28, the exploration of new forms of artistic creation is an integral part of our values. This project represents a tribute to audacity and the perpetual quest for surpassing oneself, merging ancient symbols and innovative digital creation techniques.
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