Staya Wild

About this video

Is your dog truly wild at heart, or is it just the staya gear? This is a commercial for the new staya.dog pet accessory collection, 'Wild'. The core of the video came out of an idea that the gear can also have a character and reflect dog's wild energy. To realise the theme fully, we focussed on making the visuals intense and unpredictable. We used quick, frenetic scenes with dynamic camera movements, coupled with arresting visuals like claw marks and rippling leashes to create a sense of daring and adventure. The project was done with staya.dog team.

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