About this video
Meet our new product promo video for the FoamLine brand we've been accurately crafting for the last three months. FoamLine company has been 32 years in the industry of elastic polyurethane foam manufacturing. This promotional video is the first company’s step towards rebranding and new positioning in the market. Our team, together with the marketing director, made not just a commercial, but also, without exaggeration showed the brand a new way of marketing. The company is used to classic corporate filming of factories, production, and products because B2B has a rational approach to procurement. We went the other way – we created a video that evokes an emotional response and a "wow" reaction from watching as today the B2B audience is also getting younger. They need new means of communication to stand out and be remembered. The visual range said everything for us: aesthetic, confident, expensive. We don't need cliches like “we’ve been on the market for 30 years" or "leader in the foam industry". Instead, we showed the best product itself through perturbations of the porous structure of the foam, the "memory effect" of foam through touch, movements of steel threads for mattress springs, etc. All people on the Client's side were completely delighted with the final result, and now they plan to build their marketing strategy in a similar modern way consistently.
About VZ Agency
Credits
Anton Posokhin – Executive Producer Aleksey Shamin – Executive Producer Leyla Sikharulidze – CG Producer Stanislav Bulatsky – Creative Director Denis Koporushkin – Production Director Ivan Domrachev – Art Director Denis Blinov – Sound Designer