About this video
A glow up for the best brands. A new vision for a renewed fashion retailer focused on offering "Great brands at great prices". The work meant redefining their visual principles across the brand. We partnered with Lukers, a fashion retailer focused on offering "Great brands at great prices", across a series of projects that revealed an opportunity to create a singular motion system. To get there, we needed to build a modular system with a cohesive asset bank for any and all future campaigns. The result was a dynamic motion system that enabled Lukers' team to ensure the identity is consistent and output at the highest of standards. And, with this robust system we created a short and sweet launch video for the brand.
About Secuencia
Credits
Art Direction: Castor Vera Motion Design: Andre Ramirez