About this video
We’re thrilled to showcase our recent collaboration with TAG Worldwide and Dentsu Creative for Boss Coffee, a project that celebrates the vibrant energy of the Lunar New Year. This frame-by-frame animated campaign beautifully captures the festive spirit of joy, togetherness, and renewal. At its heart lies the red silk motif, gracefully flying through the scenes, guided by a bird that symbolizes the arrival of spring. The animation weaves these elements seamlessly to carry the essence of the season and the uplifting message of sharing Boss Coffee during this cherished time. The project’s scope included creating a fully animated iTVC in multiple sizes and adaptations, catering to both horizontal and vertical formats. Additionally, we developed a series of striking key visuals (KVs) to enhance the campaign’s impact across platforms. Take a closer look at this celebration of tradition and creativity: Boss Coffee Lunar New Year Campaign This collaboration is a testament to the power of storytelling through design, and we’re proud to have played a part in crafting this festive masterpiece.
About BALANCE
Credits
Dentsu Tag Balance Memo