About this video
Dior x Rimowa ‘Sculptured from Solid and Soft’ is one of the campaigns of Stance Originals – brought to life by Co-founder, Director and Art Director of the studio Blvckstance (Alexander Protsuk). The project is dedicated to a unique collaboration of Dior and Rimowa and one of the products of the partnership between two brands – Personal Clutch case – a scaled-down version of the widely recognised Rimowa suitcase. Made from lightweight yet durable aluminum on the outside and a spacious interior lined up with leather on the inside, the case becomes the perfect metaphor of the essence ‘Sculptured from Solid and Soft’. Shaping the concept we focused on the vivid characteristics of two brands, visualizing the luxury perception of Dior through solid forms of organic diamonds and highlighting the minimalism and high quality of Rimowa through attention to details in aluminum texture and photorealism in threads and soft fabric simulations. One of our challenges was to create the main stone essence that matched the ultimate form of the Dior x Rimowa case, and felt both natural and imaginative, while retaining a sense of realism and avoiding overly abstract or exaggerated forms. To address this, we explored various crystal shapes that combined sharp lines with smooth surfaces, resulting in a pleasing sense of organic flow and streamlining. We strategically composed the stone so its diagonals aligned with the bag’s diagonal direction, ensuring a harmonious relationship between the two and creating a unified visual language.
About STANCE
Credits
Studio: Stance Art Director: Blvckstance 3d Artists: Alpamys Seitkhan / Nikita Alexeev / Aynur Garaev / Naum Turchack Modeling: Olga Nilova Color Grading: Andrey Garny Sound design / Music: Anton Guskov