Balenciaga — Track by Hugo Escande, a nominee on Motion Design Awards Balenciaga — Track by Hugo Escande, a nominee on Motion Design Awards

Balenciaga — Track

Avatar of  on Motion Design AwardsAvatar of  on Motion Design Awards
Hugo Escande
, FR
Video of the day nominee
concept: 6.57design: 7.73motion: 7.16sound: 6.80How the score is calculated
current score: 7.11details
2 days left
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About this video

The Balenciaga Track emerges as a symbol of duality, blending industrial ruggedness with the refinement of haute couture. This CGI project explores the contrast between the raw textures of cracked concrete and the opulent touch of velour, a material synonymous with elegance and luxury. The film captures the essence of Balenciaga's identity — a brand unafraid to juxtapose the brutal with the sophisticated. Each scene tells a story of transformation, where the Track shoe is revealed as both a statement of strength and an icon of style.

About Hugo Escande

Still image of Balenciaga — Track by Hugo EscandeStill image of Balenciaga — Track by Hugo Escande
Still image of Balenciaga — Track by Hugo EscandeStill image of Balenciaga — Track by Hugo Escande
Still image of Balenciaga — Track by Hugo EscandeStill image of Balenciaga — Track by Hugo Escande
Still image of Balenciaga — Track by Hugo EscandeStill image of Balenciaga — Track by Hugo Escande
Still image of Balenciaga — Track by Hugo EscandeStill image of Balenciaga — Track by Hugo Escande

Credits

Direction : DEUX MILLE Creative Direction : Hugo Escande 3D Artists : Hugo Escande + Maxime Galy Modeling : Hugo Escande Sound Design : Hugo Escande

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