OFFF MX - Titles

About this video

Hornet was selected as the studio to create the OFFF MX 2024 opening titles and branding. As a festival that centers technology, creativity and motion design, Hornet Director Itay Tevel knew we couldn't talk about technology in the creative field without mentioning AI. So he decided that our main titles and branding would revolve around the current relationship– this dance of power dynamics– between human creativity and AI tools. The narrative begins with elements representing humans and AI almost mirroring a parent-child relationship. The child ends up looking a lot like the parent in many ways, but as AI grows, it starts to learn and develop its own ideas. As in many relationships, tension arises. The elements representing human and AI start to restrict each other. The tension keeps building until it snaps. This chaos represents the struggle for control and the need for balance. From that moment forward humans and AI understand that they have to co-exist hand in hand, which leads us to the symbiotic scenes. These half AI- half human shapes became the visual branding for the event. In terms of the production process, the team expanded on some of Itay's prior experiments of converting 2D objects to 3D and integrating AI tools into the process. The team began animating in 2D while simultaneously creating 3D style frames. They trained AI on their own models and had it generate more images. They fed selected images into AI Instant Mesh, and then refined the model by hand in C4D. They also asked chatGPT to create some expressions that allowed some of the pixel animation for the titles. The explorations for this project relied on skilled collaborators using 2 to 6 different softwares working together.

About Hornet

websiteinstagramlinkedin