Brizo - Jason Wu

About this video

Carbon worked with the wonderful folks at Young & Laramore to create this tropical paradise film for Brizo. Inspired by the work of great fashion designer Jason Wu, the fully CG spot features elegant flowers and the three states of water. Our process began with a dive into writing concepts, exploring ideas and initial designs. We knew it had to look like a high-end fashion, luxury goods, or tech brand piece, so we really dialed up the macro textural elements and abstraction, deciding upon the three states of water as our core theme. It was during the style-frame process that we knew we were onto something very beautiful, and thankfully the freedom the client had entrusted us with paid off! Working closely with Whitehouse Post’s editor Dan Zabinski and Wave Studios’ sound designer Chris Afzal, we crafted a series of procedural growth systems using a Houdini/Nuke pipeline. This allowed us to propagate and bring into bloom large-scale, highly detailed floral arrangements, with full control over timing, position, type of flower, and speed of blooming. The technical aspects threw up some challenges as we decided to utilize a Houdini/Arnold workflow, which was a first for us, as we’ve traditionally used a Maya/Vray approach. This decision was key to allowing us to really push the boat out when it came to scale, detail, dynamic simulation, cloth, and particle FX, without the need to pipe things over to Maya/Vray. Once ‘in the can,’ we used Nuke’s amazing toolset to composite, using light selects to give more freedom to the 2D artists to play with the atmospheric look we were going for. The highly detailed floral arrangements, macro textural elements and abstraction will leave you mesmerized. All set within a reflective, black void. Hell. Yeah. We hope you enjoy the film! Full case study here: https://carbonvfx.com/work/all/brizo-jason-wu/

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