About this video
Set your dream in stone. . New brand identity, design, and strategy by Dan Alexander + Co. for Caesarstone, the world’s kitchen countertop giant. . “Every artwork begins with a blank rectangular surface. To create an immediate visual identifier for the brand, the new identity introduces the ‘Caesarstone Rectangle’, a distinct visual grid developed to associate Caesarstone with one simplified shape that symbolizes the brand’s product and its promise. Like a frame that focuses our gaze around a clear piece of reality, the 'Caesarstone Rectangle' is strong alone as a single instance and also powerful multiplied into a repeated pattern.״ #danalexander #danalexanderandco #brandidentity #brandingfirm #artdirection #designforinnovation #strategicdesign #designstudio #caesarstone #interiordesign #caesarstoneus #caesarstonequartz
Credits
Dan Alexander and Co. Caesarstone Territory Studio