About this video
eBay was in the need for an entertaining and engaging film to launch the Handbags Authenticity Guarantee service. Their approach: You can’t talk about handbags without talking about its iconic monograms. They wanted a 60 seconds film that would stand out not only for the eye candy but also for the clever wordplay, tying the message to the monograms. We jumped right into this amazing request, storyboarding from A to Z. These bags are exquisite – each one a work of art – taken together, our film aims to represent one of the most beautiful collections of handbags ever assembled. We focused into showcasing not only their artistry but also their supreme craftsmanship and in so doing, demonstrate eBay’s profound understanding and appreciation for what makes a handbag authentic. We love playing with mixed media. It tickles all the senses, provoking an emotional as well as intellectual response. So we used live action to feature the real products, 2D for kinetic type and CGI for deconstructed products, design simulations of textures and folds, and beautiful animations. Last but not least, we counted with the amazing voice over by celebrity stylist and influencer Law Roach from HBO Max's "Legendary" All in all, these blend of approaches makes for a colorful, bold, high-fashion-pop piece with a touch of whimsy that dazzles your eye, quickens your pulse and speaks to your wit. Enjoy!
Credits
Directed by NotReal Creative Direction: Valeria Moreiro & Milton Gonzalez Executive Production: Roberto Connolly Art Direction: Valeria Moreiro Animation Direction: Milton Gonzalez Line Producer: Lucila Mansur Voice-Over Talent: Law Roach Storyboarding: Martín Orza, Joana Cabrera, Lucas Orueta (pitch) Assitant Art Director: Flor Tasso 2D Design: Octavio Pollono, Malena De Luca, Luján Borzi, Manuela Cáceres (pitch), Valeria Moreiro 3D Design: Flor Tasso, Linus Zoll, Jordi Pages, Marcio Flausino, Carolina Carballo, Luján Borzi, Valeria Moreiro Assistant Animation Director: Joana Cabrera 2D Animation: Eduardo Altarriba, Joana Cabrera, Milton Gonzalez 3D Animation: Juampi Sciaccaluga, Cesar Barbosa, Milton Gonzalez CG Simulations: Cesar Barbosa, Jordi Pages Post-Production Supervisor: Roberto Connolly CG Compositing Supervisor: Milton Gonzalez Rendering: Sergio Fuego Live-Action Compositing: Leandro Vazquez, Pimba VFX (Humberto Paytuvi, María Recondo, Milton Maguna), Nicolás Zinzer, Roberto Connolly CG Compositing: Hernán Lindenbaum, Milton Gonzalez Rotoscoping: RotoArt, Global Technologies Color Grading: Anahí Piccinin, Hernán Lindenbaum, Milton Gonzalez, Roberto Connolly, Valeria Moreiro, Luján Borzi Music Amends & Sound Design: Facundo Capece Soundtrack Supervisor: Roberto Connolly Original Music: Premium Beat Accounting: Eugenia García Montaldo Associate Production Company: JOJX Creative EP: Jackson Morton Executive Producer: Joe Care On Set Director: Lindsay Sunada Line Producer: Brenda Blair Director of Photography: Stacy Toyama Production Designer: Gary Matteson Production Managers: Mary Katherine Wise, Jonathan Burns 1st Assistant Director: Mike Parziale Casting Director: Linda Teglovic Stage Managers: Arthur Martinez, Aurelio Barragan 1st AC: Luis Suarez 2nd AC: Alex Macat DIT: Zak Sanburg VTR: John Placencia Still Photographer: Adam Rose Gaffer: Flint Ellsworth BBE: Hitoshi Tomonori Key Grip: John Brunold BBG: Paul Salmi Set Decorator: Jennifer Campbell Prop Master: Matt Myers Prop Asst: Annie Grafe Leadman: Michael King Set Dressers: Julian Velazquez, Luis Barajas Wardrobe Stylist: Angelique Rousset Hands Make-Up: Genevieve Garner Covid Compliance Officer (CCO): Sam Craven-Griffiths CCO Assistant: Alex Santiago PA: Alex Walker (truck), Wesley Hayes, Patrick Emralino Craft Services: Magaly Contreras, Jills Craft Service Hand Talents: Brielle Strickland, Fatma Dabo, Royal Binon Agency: Edelman SVP Group Creative Director: Bengt Asplund SVP: Kristin Oke Executive Producer: Rebecca Jean-Louis Senior Producer: Derek Gannon Senior Art Director: Kaleah Horton